“The answer is we’re a music company, but we probably blur a lot of those lines. “A lot of people are like, ‘Are you a label or a retailer or what are you?’ Schaefer said.
The site of the future Vinyl Me, Please pressing plant is shown in this promotional image. In recent years it has brokered deals with iconic jazz labels and rights-holders for releases from Willie Nelson and The Grateful Dead, and expanded its main subscription-service genres into hip-hop and country. The service runs $33 to $43 per month, or about $500 annually, and features exclusive pressings and re-pressings, box set re-releases, podcasts and more - often on colored, limited-edition and highly collectable vinyl. Last year Vinyl Me, Please sold about 750,000 records, and has set a goal of selling 1 million this year. Poor-quality products have also been infiltrating the market to meet that demand, and Vinyl Me’s new plant will work to raise those standards again. Global demand also hit 300 million units of vinyl, far outpacing the capacity for producing it - which stands at about 150 million units, Schaefer said. alone, sales rose from 21.5 million units in 2020 to 41.7 million units in 2021, according to data from MRC Data-Billboard (formerly Nielsen-SoundScan).
The company’s growth has paralleled the vinyl industry at large, which has seen sales rise annually to last year’s $1 billion high mark, outpacing any other form of physical music media. Vinyl Me, Please has similar designs, with a scheduled opening for its new plant later this year. AEG executives built that venue from the ground up, opening it in 2019, in an expensive wager that the outer, heavily industrial edges of the district (it’s not a neighborhood, as Vinyl Me’s press release states) will increasingly fill with pedestrian traffic. Schaefer did not disclose the cost of the building, which will be located adjacent to mega-promoter AEG Presents Rocky Mountains’ multimillion-dollar venue Mission Ballroom on the 4000 block of Wynkoop Street. We definitely had people pushing us like, ‘There are cheaper places you could build this.’ But that wouldn’t be as fun.” “People might laugh at that, but it’s really true. “It’s purely because we love Denver,” said CEO Cameron Schaefer in an interview with The Denver Post. Saturday, October 29th 2022 Home Page Close Menuĭenver-based record company Vinyl Me, Please will build a state-of-the-art, 14,000-square-foot record pressing plant in the River North Art District to meet soaring demand in the $1 billion vinyl industry, officials announced Monday.
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